The Future Of Ecommerce
A Retention Playbook For Sustainable Growth
Brands willing to break away from traditional acquisition-heavy models and pivot toward retention-focused strategies will not only survive but thrive in this changing landscape.
Customer acquisition costs have skyrocketed—up 222% in the past decade—yet many brands still prioritize new customers over retention.
The reality? A 5% increase in retention can boost profits by 25-95%, with repeat customers driving up to 65% of revenue.
Despite its impact, retention is often overshadowed by flashy acquisition campaigns.
Thriving in the evolving e-commerce ecosystem of 2025 requires a paradigm shift toward retention-driven growth. The following strategies outlined in this playbook serve as the foundation for sustainable success:
